Household & living
Everyday items, seasonal and ongoing product lines.
Import & Export · Neu-Ulm · since 2023
Reliable trade between Europe and Asia
Sellver Marketing Import & Export GmbH combines decades of trading experience with structured sourcing and supply chain logistics — from household goods and food to kitchen equipment.
35+
Years in trade
2009
Office in China
2023
GmbH in Neu-Ulm
7
Core markets · Europe-wide delivery
Company
The company
Sellver Marketing is led by Levent Üliç — with around 35 years in international trade and a broad portfolio of product categories. The company is solely owned and focused on B2B: advisory, sourcing, and long-term supply relationships.
Since around 2009, an office in China supports sourcing and quality assurance; goods flow to Turkey, Germany, and other markets. The Neu-Ulm GmbH was founded in 2023 (Commercial Register: Amtsgericht Memmingen, HRB 20553) as the European hub for serious trade partners.
- Address: Böttgerstr. 7, 89231 Neu-Ulm, Germany
- China: Office since ca. 2009 — sourcing & coordination
- Legal form: GmbH since 2023 — HRB 20553 (Amtsgericht Memmingen)
History
History
A story that begins in Ulm, runs through the markets of İzmit, and today spans the globe — driven by a man who has never stopped working.
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1971 — Ulm
Rooted in Germany
Levent Üliç is born in 1971 in Ulm, Germany. In 1980, the family returns to Turkey. Growing up among traders and market vendors in Kocaeli/İzmit, he learns the true meaning of commerce at an early age: trust, resilience, and timing. Losing his father young only sharpens his drive.
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1990s · Istanbul
Istanbul — the rise begins
In the 1990s, Levent moves to Istanbul. Step by step he builds a network — in wholesale markets, retail environments, and across borders. He turns every setback into the next stepping stone, earning a firm reputation in Turkey's trading world.
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2008 · Ataşehir
First company, Europe & Turkey
He founds his first official company in Istanbul's Ataşehir district. Active partnerships develop with major Turkish retail chains, most notably BİM, as well as other leading chains across the country. In parallel, business relationships grow in Belgium, the Netherlands, and Germany — including collaboration with Aldi and Edeka.
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2009 · China
Office in China
A dedicated office opens in China, focusing on tablecloths, foil wrap, household textiles, and related product lines. From here, Levent personally oversees sourcing, quality control, and supply chain coordination for the European and Turkish markets — direct, efficient, and reliable.
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2023 · Neu-Ulm
Back to Germany — Sellver Marketing GmbH
The circle closes in the city where it all began: Sellver Marketing Import & Export GmbH is founded in Neu-Ulm (Amtsgericht Memmingen, HRB 20553). As sole shareholder and managing director, Levent Üliç continues to drive trade across continents — based in Germany and Turkey, active everywhere. Always moving. Never done.
Expertise
Areas of expertise
Not an online shop — a starting point for dialogue with suppliers, wholesalers, and retail chains. Below is an overview of typical categories.
Food / FMCG
e.g. börek, gözleme, tortillas and snacks — tailored to market and audience.
Kitchen & equipment
Kitchen tools, small appliances, and related product lines.
Import & logistics
Coordination of sourcing, documentation, and supply chains between Asia and Europe.
Products
Current product range
From the pan, from the freezer, from the pouch — a B2B range built for retail and foodservice. Volumes, formats and terms on request.
New · Nevzat & Tatseli
Nevzat & Tatseli — Kadayıf & Kemalpaşa
New in the range: threads that crunch, syrup that stays, kemalpaşa that tastes like a feast. Cup kadayıf, bags and trays, pudding kadayıf, rose kadayıf and bulk kemalpaşa — premium from Turkey, shelf-ready for retail and foodservice.
- Cup kadayıf
- Kadayıf 400 g / 500 g
- Pudding kadayıf 200 g
- Plain rose kadayıf
- Bulk kemalpaşa
- Cookie format · B2B
Tortillas
Efe Ser Tortillas
Soft, fresh, shelf-ready: 18 pcs, 30 cm, 1,620 g — wheat flour, original recipe, made in Europe. Holds in the kitchen, sells on the shelf.
Frozen · Pratik Tabak
Pratik Tabak Boyoz Sade
An İzmir classic: flaky, golden, unfilled. Frozen bulk carton of 72 — bakeries, hotel breakfast and morning retail.
Frozen · Pratik Tabak
Pratik Tabak Gözleme
Thin dough, generous filling, already cooked. 20 per tray or 100 loose — heat, plate, sell.
- Spinach & cheese
- Potato
- Cheese
Frozen · Pratik Tabak
Bulk börek — Gül, Kol & Rulo
Kitchens buy by the kilo: 10 kg frozen cartons, spinach-cheese or potato. Rosette, stick or roll — three shapes, one supplier.
- Gül böreği
- Kol böreği
- Rulo böreği
Frozen · Pratik Tabak
Pratik Tabak Su Böreği
Layered like homemade: cheese and herbs in tender yufka. 320 g tray (18 per carton) or 14 kg bulk (4 × 3.5 kg) — the slice that disappears first.
Frozen · Pratik Tabak
Pratik Tabak Kalem / Sigara Böreği
Crisp cheese rolls, 22–25 g each. 500 g tray (18 per carton) or 10 kg bulk — finger food that needs no explanation.
Frozen · Pratik Tabak
Pratik Tabak Muska Böreği
Golden triangles with potato filling. 500 g tray (18 per carton) or 10 kg bulk — snack counter, catering, canteen.
Frozen · Pratik Tabak
Pratik Tabak Paçanga Böreği
The savoury classic: rich filling, melted cheese, crisp pastry. 200 g tray (20 per carton) or 100 pieces bulk.
Snacks
Crispina freeze-dried fruit
Real fruit, freeze-dried — crunchy, no added sugar, gluten-free and vegan. 20 g pouches with shelf-ready design. Eight SKUs for convenience, health aisle and checkout.
- Apple
- Fig
- Banana
- Tropical mix
- Pineapple
- Strawberry
- Mango
- Berry mix
Images are for reference only. Availability, quantities, and terms are confirmed in direct consultation.
Quantities, prices & delivery terms? Ask us directly on WhatsApp →
Markets
Markets & trading partners
We deliver to almost every part of Europe. Our key markets:
- Turkey
- Germany
- Netherlands
- Belgium
- France
- Austria
- Switzerland
Trading partners (selection)
- Migros
- A101
- BİM
- ŞOK
- Kahraman GmbH
- Ayfit GmbH
A selection of retail chains and wholesalers we have supplied or worked with.
Contact
Contact
For enquiries about product ranges, quantities, delivery terms or cooperation, reach us by email, phone or — fastest — directly on WhatsApp.
Sellver Marketing Import & Export GmbHBöttgerstr. 7
89231 Neu-Ulm
Germany
Direct contact
Send us a short message — we will respond promptly.